Hospitality

The unique complexities of the hospitality industry demand a constant balancing of operational business property issues with ROI-driven capital investment decisions.

Working in seamless partnership with our hospitality consultancy colleagues across the globe, our team of dedicated lodging professionals blends operational and capital markets expertise to deliver complete hospitality capital markets solutions. These include Asset-Level Financing, Investment Sales, and Equity Capitalization services to public, private and institutional owners and investors.

We will provide targeted advisory and a focused plan that will result in the achievement of your financing, investment or sales objective. 
We work with all major brands of franchise-affiliated full and limited-services hotels and resorts, independent boutiques, conference centers and venues, spas, gaming, golf and destination resorts, fractional ownership and timeshare properties and mixed use developments with a hotel component.

Valuation Services

Cushman & Wakefield’s international hospitality valuation team has a track record in Singapore, India, Japan, Hong Kong, China, Korea and other markets in Asia Pacific. We have a regional team of more than 50 valuation professionals in 6 countries that you can tap on.

How Can We Add Value?


We provide high quality hospitality valuations that are based on rigorous research and reliable data sources and can stand the market’s test of judgment. Across Asia, whether it is a luxury hotel, a limited service hotel, golf course or country club, or any other hospitality asset, we help owners, investors and operators obtain fair and market-benchmarked valuation opinions that will satisfy both statutory and investor requirements. We provide valuations customized to Initial Public Offerings, corporate reporting or financing, assets takeovers and mergers, and advisory on development sites, brokerage services, feasibility studies etc. 

Additionally, we offer appraisals of development sites, brokerage services, feasibility studies, operator selection among others.
Our valuation methodology encompasses a number of approaches, such as income capitalization and discounted cash flow based on understanding of the property, its operations, trading projections and so on. But we also look beyond these to understand the macro-economic picture, trends in the hospitality field and competition by hotels both at local and global levels.

Transaction Services

Cushman & Wakefield’s experienced transactions team provides professional and timely services in helping you execute property disposals and identify acquisition opportunities. We also have access to global capital through our strong network of capital market advisors, and operate in some of the most challenging markets in the globe. 

How Can We Add Value?

Property disposals 

Property disposals is not just helping you find the right qualified buyer for hotels, but being with you at every step, from assessing the product, strategy and marketing, connecting with the buyers and negotiating the best deal.  We pride ourselves in speed, professionalism, quality and a global pool of investors that we can tap on – be it fund managers, developers, institutions, hotel operators and companies.  

Acquisition opportunities

Identifying the right hospitality investment opportunities to invest in can be challenging for investors and developers. Whether you are looking for greenfield or brownfield developments, operational-ready assets, buy-out management companies in emerging or established markets, we are ready to be your choice partners.  We understand the risks involved in acquisitions, and are ready to assist you in a comprehensive due diligence and negotiations of terms. 
Investment Advisory 
Signing the hotel deal is just the start of the investment journey. We help you add value along the way, providing post-transaction advisory services, from brand development and re-positioning, lease reviews and negotiations, financial performance reviews, occupancy cost analyses to sales training. 

Consulting Services

Cushman & Wakefield’s hospitality team conducts extensive consulting assignments on behalf of our clients including market reviews, financial projections and opportunity assessment for our clients to enter or expand within the hospitality sector in the region. Our team of experts can help clients to identify opportunity, take informed decision for their projects and adequately make aware of operational requirements, ensuring a maximum value for the owners and operators. Our consultancy services are based on a strong foundation of research and knowledge, thereby leading to quality decision-making.

How Can We Add Value?

• Market forecasting using our in-house proprietary analytical models 
• Market demand study by assessing the current and potential trading performance
• Financial projections 
• Opportunity assessment
• Price Point study
• Concept Development 
• Return on Investment Analysis 
• Operator/franchise search/selection and Negotiations

We work closely with the client, developer appointed consultants, architects, local planners and regulators in developing concepts that are technically and economically feasible and meet market expectations.